December 2011 archive

sales presentations and Cognitive Load Theory

Sales presentations and multi-tasking

Professor John Sweller demonstrated with his Cognitive Load Theory in the 1980s that our brains have two hemispheres, right and left.  The right side is emotional, reacting to emotions, mood, art, beauty, music and such. The left side functions rationally, is interested in facts and analysis, strong in math and data processing.   Cognitive load …

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What’s the use of an unarmed PowerPoint sales presentation?

Saels presentations armed with emotion

He was not talking about sales presentation of course, but… In the words of Julien Clerc, one of the best-known French singers: “What’s the use of an unarmed song?” (said the Chileans, arms spread wide, fists clenched…) You can listen to this song on YouTube: [youtube_sc url= http://www.youtube.com/watch?v=HmnVfZslf9A width=450 rel=0 fs=1] It makes me wonder the …

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Using color in your sales presentations

Color wheel and sales presentations

Sales presentations often fall into one of two extremes. 1. Sales presentations with too many colors Without a doubt, the bulk of PowerPoint sales presentations inflict some of the worst horrors imaginable on us because of poor color combinations. Color Wheel This is because of a lack of awareness of the color wheel, although this tool …

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