January 2012 archive

How contrasts make your sales presentations more impactful?

Customer and contrasts

Contrast is one of the most effective ways to add visual interest to your sales presentations. Our eyes like contrast.  Audiences need contrast. Eyes immediately perceive the difference between the attribute of two or more things, and this focuses your customer’s attention. By contrasting an object against the others, you automatically create attention and bring …

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sales presentation: dare switching-off the data-projector.

Sales presentations without slides

Regarding sales presentation, We are currently witnessing a transition to a new era. 90% of sales presentations are deadly. We call this “The death of sales by PowerPoint”, where sales presentations are loaded with text. Presentations like this kill a sales rep’s effectiveness because they cannot be influential during the sales meeting. This is not …

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10 most-read articles of 2011, then let’s change the world of sales presentations in 2012!

Change Sales World

As we head into 2012, I propose a look back at the top 10 most-read articles of 2011 on this blog. Whether or not you caught them when they first came out, this is your chance to review what you, the readers, found most useful this year for improving your sales presentations.     It …

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