Seven years ago (2004 as far as I remember), Seth Godin published an ebook about how to create amazing Powerpoint presentations.
- His ‘6 words a slide rule’ became famous: “No more than six words on a slide. EVER”
- He has been inspiring a lot of us. Even the best of us, like Garr Reynolds, Nancy Duarte, Phil Waknell and several others.
- Even the best sales people like Steve Jobs was.
He figured the idea might spread and then boring PowerPoint presentations filled with bullets would go away.
Several years later on, Seth Godin got upset to see that unfortunately, not only has it not gone away, it’s gotten a lot worse: he published again a famous post in 2007 which title was : Really Bad Powerpoint. with memorable quotes. His post was both about live presentations and print-outs of keynotes or Powerpoint presentations. Here are my 3 favorite quotes relating to print-outs, that do concern written sales proposal as well.
- “Communication is about getting others to adopt your point of view, to help them understand why you’re excited. If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report.”
- “Create a written document. A leave-behind. The document is the proof that helps the intellectuals in your audience accept the idea that you’ve sold them on emotionally.”
- “Don’t hand out print-outs of your slides. They don’t work without you there.”
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