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Aug 22

Avoiding Cheesy Pictures in your sales presentations

What makes a picture cheesy? Three things:

  • An artificial setting that portrays a situation your client would never encounter in everyday life
  • People who are constantly smiling, regardless of the situation they find themselves in (in a meeting, in front of a computer, etc.), or who are looking into the camera lens… or better yet, a combination of the two
  • Poorly mastered exaggeration: if a real situation is exaggerated to the point where it no longer feels realistic, it often ends up being corny instead of effective.

Cheesy images like these are ridiculous and only provoke derision, whereas the goal of your presentation is to inspire your client by creating inspiring analogies. Choose images that will engage the right brain, the emotional side. Suggest emotion: if not laughter a least a smile, admiration, fear, joy, sadness, tenderness. It is best to stay rooted in reality to connect the client with the known, everyday realities of real life. Use analogies, from outside the business world whenever possible, to activate the right brain and the imagination and engage the client’s attention. Opt for realistic photos to help the client connect with your sales presentation.

For instance:

Opt for ↓

To illustrate Avoid Opt for
Competitors Avoid Cheesy photo in your sales presentations Avoid Cheesy photo in your sales presentations
or
Avoid Cheesy photo in your sales presentations
To illustrate Avoid
Opt for
Balance  Avoid Cheesy photo in your sales presentations  Avoid Cheesy photo in your sales presentations
To illustrate Avoid
Listen  Avoid Cheesy photo in your sales presentations  sales presentations: don’t illustrate, suggest
To illustrate Avoid
Opt for
Effort  Avoid Cheesy photo in your sales presentations  Avoid Cheesy photo in your sales presentations
To illustrate Avoid
Opt for
Loosing a deal
 Avoid Cheesy photo in your sales presentations  Avoid Cheesy photo in your sales presentations
or
Avoid Cheesy photo in your sales presentations
To illustrate Avoid Opt for
Urgent
 Avoid Cheesy photo in your sales presentations  Avoid Cheesy photo in your sales presentations
To illustrate Avoid
Opt for
Sell  sales presentations: don’t illustrate, suggest  Avoid Cheesy photo in your sales presentations
To illustrate Avoid
Opt for
Speed  Avoid Cheesy photo in your sales presentations  sales presentations: don’t illustrate, suggest

See this news in French:  http://presentations-de-vente.com/comment-eviter-les-images-niaises-dans-vos-presentations-commerciales

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