Avoiding Cheesy Pictures in your sales presentations

What makes a picture cheesy? Three things:

• An artificial setting that portrays a situation your client would never encounter in everyday life
• People who are constantly smiling, regardless of the situation they find themselves in (in a meeting, in front of a computer, etc.), or who are looking into the camera lens… or better yet, a combination of the two
• Poorly mastered exaggeration: if a real situation is exaggerated to the point where it no longer feels realistic, it often ends up being corny instead of effective.

Cheesy images like these are ridiculous and only provoke derision, whereas the goal of your presentation is to inspire your client by creating inspiring analogies. Choose images that will engage the right brain, the emotional side. Suggest emotion: if not laughter a least a smile, admiration, fear, joy, sadness, tenderness. It is best to stay rooted in reality to connect the client with the known, everyday realities of real life. Use analogies, from outside the business world whenever possible, to activate the right brain and the imagination and engage the client’s attention. Opt for realistic photos to help the client connect with your sales presentation.

For instance:

Opt for ↓

To illustrate ↓	Avoid ↓	Opt for ↓
Competitors		or
To illustrate ↓	Avoid ↓	Opt for ↓
Balance
To illustrate ↓	Avoid ↓
Listen
To illustrate ↓	Avoid ↓	Opt for ↓
Effort
To illustrate ↓	Avoid ↓	Opt for ↓
Loosing a deal		or
To illustrate ↓	Avoid ↓	Opt for ↓
Urgent
To illustrate ↓	Avoid ↓	Opt for ↓
Sell
To illustrate ↓	Avoid ↓	Opt for ↓
Speed

See this news in French:  http://presentations-de-vente.com/comment-eviter-les-images-niaises-dans-vos-presentations-commerciales