Category Archive: Design

Oct 23

Four types of slides for sales presentations

four types of slides for sales presentations

In sales, there are four good reasons to use slides. Your sales presentation will be more effective with slides than without them if you use them: To explain, i.e., to make clients understand you To prove, i.e., to make clients believe you To summarize, i.e., to make clients retain your key messages To influence, i.e., …

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May 26

Keynotes or Powerpoint sales presentations: PresentationZen newly revised edition is available

PresentationZen - 2nd Edition - Garr Reynolds

Realy inspiring for sales presentations, Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling. I have often been referring to this book particularly inspiring for the design of your sales …

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Feb 06

sales presentations design: Why it matters?

Sales presentations design

I’m no designer myself, I’m a salesman. I like sales and sales presentations. In chronological order, I’ve sold: jumping horses, sports equipment, business services, trade fairs and, for the past 15 years, solutions to help companies optimize their results. During that time I have trained 5,000 sales reps and 500 managers… So, no, I’m no …

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Feb 01

Design in Sales Presentations

Design in Powerpoint Sales presentations

Before talking about sales presentations… First of all, what is design? There is no simple answer. For me, design is what allows people to create solutions that help other people or improve their lives, even if just a bit. Design means paying attention not to the solution as such, but to how others will understand …

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Jan 20

How contrasts make your sales presentations more impactful?

Calculate contrast in your sales presentations

Contrast is one of the most effective ways to add visual interest to your sales presentations. Our eyes like contrast.  Audiences need contrast. Eyes immediately perceive the difference between the attribute of two or more things, and this focuses your customer’s attention. By contrasting an object against the others, you automatically create attention and bring …

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Jan 02

10 most-read articles of 2011, then let’s change the world of sales presentations in 2012!

10 top sales presentation article

As we head into 2012, I propose a look back at the top 10 most-read articles of 2011 on this blog. Whether or not you caught them when they first came out, this is your chance to review what you, the readers, found most useful this year for improving your sales presentations.     It …

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Dec 26

sales presentations and Cognitive Load Theory

Sales presentations and multi-tasking

Professor John Sweller demonstrated with his Cognitive Load Theory in the 1980s that our brains have two hemispheres, right and left.  The right side is emotional, reacting to emotions, mood, art, beauty, music and such. The left side functions rationally, is interested in facts and analysis, strong in math and data processing.   Cognitive load …

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Dec 19

What’s the use of an unarmed PowerPoint sales presentation?

Armed sales presentations

He was not talking about sales presentation of course, but… In the words of Julien Clerc, one of the best-known French singers: “What’s the use of an unarmed song?” (said the Chileans, arms spread wide, fists clenched…) You can listen to this song on YouTube: [youtube_sc url= http://www.youtube.com/watch?v=HmnVfZslf9A width=450 rel=0 fs=1] It makes me wonder the …

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Dec 12

Using color in your sales presentations

Garr Reynolds slide

Sales presentations often fall into one of two extremes. 1. Sales presentations with too many colors Without a doubt, the bulk of PowerPoint sales presentations inflict some of the worst horrors imaginable on us because of poor color combinations. Color Wheel This is because of a lack of awareness of the color wheel, although this tool …

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Nov 14

Sales presentations require creativity: 10 Things you can do to stay creative

Creative and sales presentations

Effective sales presentations require creativity. Effective sales presentation require creativity. Most people consider I am creative. I don’t think so. Or more exactly I think that any one can be as creative as I am, enough creative to design effective Keynotes or Powerpoint sales presentations. Everyone is creative enough to design grate sales presentations Yes …

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