Category Archive: Design

Jul 18

How can the Rule of Thirds improve the visual impact of your sales presentations ?

Grid of third in sales presentations

Using the rule of third can strongly improve the visual impact of your slides in your sales presentations. The basic principle behind the rule of thirds is to imagine breaking an image down into thirds (both horizontally and vertically) so that you have 9 parts. You should mentally place this grid on the viewer or …

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May 05

How to Apply Garr Reynolds’ Three Zen Principles to Sales Presentations

Garr Reynolds' zen principles

Garr Reynolds uses principles drawn from the Zen art to increase the impact and effectiveness of PowerPoint presentations. You might wonder what the Zen arts have to do PowerPoint presentations. Zen principles can be used in many areas of life, particularly professional life. Practicing the Zen arts means working with constraints, obliging the practitioner to …

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Apr 30

The Death of Sales by Putting Pretty Pictures in PowerPoint

Death by Powerpoint

Most PowerPoint and Keynote sales presentations suck (see “Why sales reps kill their customers with slideuments” article on Slideshare).  With 100 to 200 words per slide, these sales presentations use projectors to display texts meant to be read. This makes for lethal presentations, and is commonly referred to as “Death by PowerPoint”. A new trend …

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Apr 30

20 elements of effective sales presentation design

Death by Powerpoint

PowerPoint sales presentation : two bad trends Nowadays, sales reps appear to fall into one of two sales presentation trends, neither of which is optimal. Those who put excessive amounts of text in their PowerPoints: this is “Death of Sales by PowerPoint”!                 And those who replace text …

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Apr 25

The 7 Best Books Now

Click on the ‘click to look inside’ icon to see an extract on Amazon.com    Naked Presenter Author: Garr Reynolds In his latest book, The Naked Presenter, Garr Reynolds talks about presenting naked, meaning the ability to communicate the essence of your message by stripping away all that is unnecessary. This type of presentation is …

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