If you want to give the slides in your sales presentations real impact, you have to enlarge your image to fill the entire slide. That’s right, from top to bottom, right to left. Then, superimpose your text on the image.
The role of images in your sales presentations is to inspire your client and create emotional impact. Your sales argument supplies the reasoning, but emotional impact will make it easier for you to convince your client. Emotional impact makes a deeper impression on your client than if you only appeal to the logical part of the brain.
Another important reason, while secondary, is that full-screen images push you to reduce the amount of text on your slides. Don’t forget Seth Godin’s rule: No more than seven words. Most sales presentations contain way too much text.
- Either the client reads it, in which case he reads it faster than the sales rep talks, and finishes reading before the sales rep is even halfway through (we read at a speed of 450 words per minute, while people generally speak at 150 to 200 words per minute). Above all, he will not hear anything the sales rep says: the brain has trouble multitasking, so he cannot both listen to the content and read it, with the two things happening at entirely different speeds.
Or the client listens to the sales rep, and doesn’t read the text, so then why bother displaying it? Especially since the text in sales presentations is often so small, no-one can read it anyway!
But the biggest reason you shouldn’t use small images is that an image loses all its impact when it is small.
See this news in French: http://presentations-de-vente.com/utilisez-des-images-plein-ecran-dans-vos-presentations-de-vente