Feb 01

Design in Sales Presentations

Design in Powerpoint Sales presentations

Before talking about sales presentations… First of all, what is design? There is no simple answer. For me, design is what allows people to create solutions that help other people or improve their lives, even if just a bit. Design means paying attention not to the solution as such, but to how others will understand …

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Jan 20

How contrasts make your sales presentations more impactful?

Calculate contrast in your sales presentations

Contrast is one of the most effective ways to add visual interest to your sales presentations. Our eyes like contrast.  Audiences need contrast. Eyes immediately perceive the difference between the attribute of two or more things, and this focuses your customer’s attention. By contrasting an object against the others, you automatically create attention and bring …

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Jan 09

sales presentation: dare switching-off the data-projector.

Sales presentations without slides

Regarding sales presentation, We are currently witnessing a transition to a new era. 90% of sales presentations are deadly. We call this “The death of sales by PowerPoint”, where sales presentations are loaded with text. Presentations like this kill a sales rep’s effectiveness because they cannot be influential during the sales meeting. This is not …

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Jan 02

10 most-read articles of 2011, then let’s change the world of sales presentations in 2012!

10 top sales presentation article

As we head into 2012, I propose a look back at the top 10 most-read articles of 2011 on this blog. Whether or not you caught them when they first came out, this is your chance to review what you, the readers, found most useful this year for improving your sales presentations.     It …

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Dec 26

sales presentations and Cognitive Load Theory

Sales presentations and multi-tasking

Professor John Sweller demonstrated with his Cognitive Load Theory in the 1980s that our brains have two hemispheres, right and left.  The right side is emotional, reacting to emotions, mood, art, beauty, music and such. The left side functions rationally, is interested in facts and analysis, strong in math and data processing.   Cognitive load …

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Dec 19

What’s the use of an unarmed PowerPoint sales presentation?

Armed sales presentations

He was not talking about sales presentation of course, but… In the words of Julien Clerc, one of the best-known French singers: “What’s the use of an unarmed song?” (said the Chileans, arms spread wide, fists clenched…) You can listen to this song on YouTube: [youtube_sc url= http://www.youtube.com/watch?v=HmnVfZslf9A width=450 rel=0 fs=1] It makes me wonder the …

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Dec 12

Using color in your sales presentations

Garr Reynolds slide

Sales presentations often fall into one of two extremes. 1. Sales presentations with too many colors Without a doubt, the bulk of PowerPoint sales presentations inflict some of the worst horrors imaginable on us because of poor color combinations. Color Wheel This is because of a lack of awareness of the color wheel, although this tool …

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Nov 30

How to set-up your sales presentation and computer to use Presenter View

Presenter viewer for sales presentations

Using Presenter View is a great way to view your sales presentation with meeting notes on one computer (your laptop, for example), while your customer views the notes-free sales presentation on a different monitor, or projected on a larger screen, for example. This post focuses on set-up Presenter view before starting your sales meeting. Tip: …

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Nov 28

How to deliver Powerpoint sales presentation using Presenter View

Presenter viewer in sales presentations

Presenter View is a great way for you to view your sales presentation with your meeting notes on one computer (your laptop, for example), while the customer views the notes-free sales presentation on a different monitor, or projected on a larger screen, for example. In this post we are going to focus on how to …

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Nov 21

Sales presentations: start or end your video with a fade effect

Blog 46_00_400

Sales presentations and video Videos are important to address emotions with your sales presentations. To get the best effect you have to import videos into your sales presentations ; and since PowerPoint 2010 you can improve their launch and closing with fade effects. How to start or end your video with a fade effect? You …

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