Choosing relevant images for your sales presentations

Use relevant pictures in your sales presentations

Ensuring that your image is relevant is Rule No. 1 to follow when choosing your images and the most important one when it comes to ensuring that your sales presentations are effective. The role of an image is to drive home the key point of your slide. You are better off not putting a photo …

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Illustrating ideas… not words, to guarantee the effectiveness of your sales presentations

Illustrating ideas in your sales presentations

Illustrating a word does not reinforce it: adding a photo of a boat does not reinforce the meaning of the word “boat”. It does not add meaning, it simply illustrates. What’s the problem with this type of illustration? It treats your client like a child who doesn’t know how to read, and who needs illustrations …

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Avoiding Cheesy Pictures in your sales presentations

Avoid Cheesy photo in your sales presentations

What makes a picture cheesy? Three things: An artificial setting that portrays a situation your client would never encounter in everyday life People who are constantly smiling, regardless of the situation they find themselves in (in a meeting, in front of a computer, etc.), or who are looking into the camera lens… or better yet, a …

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Buying professional photos for your sales presentations

Pictures in Sales presentations: you are liable

Saving on the cost of photos is not good economics Don’t use Google images, even if your company has a policy of not investing even €200/year in images. The person who is liable is you, the one who uses the image, not the one who supplied it.  It won’t be Google going to court for …

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Choosing images for your sales presentations: don’t illustrate, suggest!

sales presentations: don’t illustrate, suggest

It is often tempting to illustrate words: the sales rep says “car”, and shows a picture of a car. In doing so, he is taking his client for an idiot, matching the image with a direct description, much like children’s books do. But that is not the goal: what you want to do is inspire …

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5 reasons why a written sales proposal is essential

Written sales proposal vs Digital sales proposal

In this electronic world of ours, many sales people are drawn to all things digital: proposals in pdf format for the more classic among us, slidecasts and videos for the more advanced, who believe that everyone can read anything on their iPad or PC. Wrong. Here are 5 reasons why.         1. …

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How to duplicate animations in PowerPoint can speed-up your sales presentations designing

Duplicate animations with the animation painter

In Microsoft PowerPoint 2010, you can quickly and easily copy animations from one object to another using the Animation Painter.           In this example, both the motion Path animation and background color modification from the blue circle are “painted” or copied onto the green square. To copy an animation, do the …

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email pdf versions of your written sales presentations instead of .pptx ou .docx

Email pour sales presentations in pdf

It is better to email a PDF of your sales presentation than the original .pptx PowerPoint file or even .docx Word file. Fonts get rendered correctly, even if the customer does not have them installed on their computer. Many people open .docx or .pptx  files on their Blackberry or iphone. A PDF is the safest …

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Never stretch, crop pictures in your sales presentations

Don't stretch pictures in sales presentations

Never stretch your pictures in your sales presentations. Stretching images kills pictures impact, making them strange. Use the cropping  tools to trim and efficiently remove unwanted portions of pictures to get just the look that you want and make your documents pop. Cropping  removes or masks areas of a picture that you do not want …

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How can the Rule of Thirds improve the visual impact of your sales presentations ?

Grid of third in sales presentations

Using the rule of third can strongly improve the visual impact of your slides in your sales presentations. The basic principle behind the rule of thirds is to imagine breaking an image down into thirds (both horizontally and vertically) so that you have 9 parts. You should mentally place this grid on the viewer or …

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