Using the rule of third can strongly improve the visual impact of your slides in your sales presentations.
The basic principle behind the rule of thirds is to imagine breaking an image down into thirds (both horizontally and vertically) so that you have 9 parts.
You should mentally place this grid on the viewer or LCD screen you use to frame the images that you select.
This grid now identifies four key areas of the image where you should place your points of interest.
Not only that – the grid also gives you four ‘lines’ that play a useful role for elements of your photo.
In theory, if you place the points of interest at the intersections or along the lines, your photo will be more balanced, allowing the person viewing the image to interact with it more naturally.
Studies have shown that, when viewing images, people’s eyes are drawn more naturally to one of the intersection points than to the centre of the shot.
Using the rule of thirds allows you to work with this natural way of viewing an image rather than against it.
In positioning the horizon, for instance … It is not here… just by chance!
Do you think this image is striking?
You may recognize an illustration Garr Reynolds used for his book Presentation Zen.