Effective sales presentations require creativity.
Effective sales presentation require creativity. Most people consider I am creative. I don’t think so.
Or more exactly I think that any one can be as creative as I am, enough creative to design effective Keynotes or Powerpoint sales presentations.
Everyone is creative enough to design grate sales presentations
Yes every one is creative.
Steve Jobs is one of those who have been the most renovating sales presentations. His creativity did apply to much more than sales presentations: Jobs was listed as either primary inventor or co-inventor in over 230 awarded patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages.
He explained very well what creativity is:
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. […] Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem …” – Steve Jobs –
Sometimes we are just too busy or too lazy to stay creative
Everyone is creative. Sometimes we are just too busy or too lazy to stay creative. Me first. Fortunately there is an efficient treatment for this, elaborated by most creative people, that I take every week, and that I recommend. Taking the treatment for staying creative, here is the difference.
- Carry a note book everywhere: Got an idea? Write it down
- Get away from the computer
- Be open
- Surround yourself with creative people, collaborate, observe them and get their feedback
- Allow yourself to make mistakes. “Sometimes, when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations”. (Steve Jobs)
- “Take risks and Break the rules” (Mary Lou Cook)
- “Don’t try to be perfect. Try to be interesting” (Seth Godin)
- Tune out negative voices. “When you innovate you’ve got to be prepared for everyone telling you you’re nuts » (Larry Ellison, Co-founder & CEO, Oracle). Jobs said “Don ’t let the noise of others’ opinions drown out your inner voice. (Steve JOBS). “Don’t let the bozos get you down” (Guy Kawasaki). Don’t give up
- “Have fun“ (Mary Lou Cook)
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