Aug 29
Even if you have only read PresentationZen or Slide:ology, but all the more if you have read other books by Garr Reynolds and Nancy Duarte, if you are on this blog, you already know that sales presentations have to be visual. While browsing those books and surfing the ‘net, you couldn’t help but notice the …
Aug 25
If you want to give the slides in your sales presentations real impact, you have to enlarge your image to fill the entire slide. That’s right, from top to bottom, right to left. Then, superimpose your text on the image. The role of images in your sales presentations is to inspire your client and create …
Aug 24
Ensuring that your image is relevant is Rule No. 1 to follow when choosing your images and the most important one when it comes to ensuring that your sales presentations are effective. The role of an image is to drive home the key point of your slide. You are better off not putting a photo …
Aug 23
Illustrating a word does not reinforce it: adding a photo of a boat does not reinforce the meaning of the word “boat”. It does not add meaning, it simply illustrates. What’s the problem with this type of illustration? It treats your client like a child who doesn’t know how to read, and who needs illustrations …
Aug 22
What makes a picture cheesy? Three things: An artificial setting that portrays a situation your client would never encounter in everyday life People who are constantly smiling, regardless of the situation they find themselves in (in a meeting, in front of a computer, etc.), or who are looking into the camera lens… or better yet, a …
Aug 20
Saving on the cost of photos is not good economics Don’t use Google images, even if your company has a policy of not investing even €200/year in images. The person who is liable is you, the one who uses the image, not the one who supplied it. It won’t be Google going to court for …
Aug 19
It is often tempting to illustrate words: the sales rep says “car”, and shows a picture of a car. In doing so, he is taking his client for an idiot, matching the image with a direct description, much like children’s books do. But that is not the goal: what you want to do is inspire …
