Tag: John Sweller

sales presentations and Cognitive Load Theory

Sales presentations and multi-tasking

Professor John Sweller demonstrated with his Cognitive Load Theory in the 1980s that our brains have two hemispheres, right and left.  The right side is emotional, reacting to emotions, mood, art, beauty, music and such. The left side functions rationally, is interested in facts and analysis, strong in math and data processing.   Cognitive load …

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