Tag: photo

Illustrating ideas… not words, to guarantee the effectiveness of your sales presentations

Illustrating ideas in your sales presentations

Illustrating a word does not reinforce it: adding a photo of a boat does not reinforce the meaning of the word “boat”. It does not add meaning, it simply illustrates. What’s the problem with this type of illustration? It treats your client like a child who doesn’t know how to read, and who needs illustrations …

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Buying professional photos for your sales presentations

Pictures in Sales presentations: you are liable

Saving on the cost of photos is not good economics Don’t use Google images, even if your company has a policy of not investing even €200/year in images. The person who is liable is you, the one who uses the image, not the one who supplied it.  It won’t be Google going to court for …

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