Tag: sales presentations

sales presentations on iPads and PCs: Don’t send the written proposal in PDF

Written proposal on iPAD

After sales presentations, sales representatives often send the sales proposal in PDF format, and more and more often, the customer reads it on a computer, iPad or other tablet. The first question is: does the customer in fact read it? Customers don’t read written sales presentations in PDF format. Written sales presentations in PDF format don’t …

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Sales presentations on iPads and tablets: What’s the difference?

Sales presentation on iPAD

 We have seen that there can be advantages to using iPads and tablets in sales presentations, in some cases and under certain conditions (click here to find out more: coming soon). If we are going to use them for sales presentations, we need to know what to change in our sales presentations to make the …

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sales presentations design: Why it matters?

Sales presentations design

I’m no designer myself, I’m a salesman. I like sales and sales presentations. In chronological order, I’ve sold: jumping horses, sports equipment, business services, trade fairs and, for the past 15 years, solutions to help companies optimize their results. During that time I have trained 5,000 sales reps and 500 managers… So, no, I’m no …

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Design in Sales Presentations

Design in Powerpoint Sales presentations

Before talking about sales presentations… First of all, what is design? There is no simple answer. For me, design is what allows people to create solutions that help other people or improve their lives, even if just a bit. Design means paying attention not to the solution as such, but to how others will understand …

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How contrasts make your sales presentations more impactful?

Customer and contrasts

Contrast is one of the most effective ways to add visual interest to your sales presentations. Our eyes like contrast.  Audiences need contrast. Eyes immediately perceive the difference between the attribute of two or more things, and this focuses your customer’s attention. By contrasting an object against the others, you automatically create attention and bring …

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sales presentation: dare switching-off the data-projector.

Sales presentations without slides

Regarding sales presentation, We are currently witnessing a transition to a new era. 90% of sales presentations are deadly. We call this “The death of sales by PowerPoint”, where sales presentations are loaded with text. Presentations like this kill a sales rep’s effectiveness because they cannot be influential during the sales meeting. This is not …

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10 most-read articles of 2011, then let’s change the world of sales presentations in 2012!

Change Sales World

As we head into 2012, I propose a look back at the top 10 most-read articles of 2011 on this blog. Whether or not you caught them when they first came out, this is your chance to review what you, the readers, found most useful this year for improving your sales presentations.     It …

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sales presentations and Cognitive Load Theory

Sales presentations and multi-tasking

Professor John Sweller demonstrated with his Cognitive Load Theory in the 1980s that our brains have two hemispheres, right and left.  The right side is emotional, reacting to emotions, mood, art, beauty, music and such. The left side functions rationally, is interested in facts and analysis, strong in math and data processing.   Cognitive load …

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Using color in your sales presentations

Color wheel and sales presentations

Sales presentations often fall into one of two extremes. 1. Sales presentations with too many colors Without a doubt, the bulk of PowerPoint sales presentations inflict some of the worst horrors imaginable on us because of poor color combinations. Color Wheel This is because of a lack of awareness of the color wheel, although this tool …

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How to deliver Powerpoint sales presentation using Presenter View

Presenter viewer: features for sales presentation

Presenter View is a great way for you to view your sales presentation with your meeting notes on one computer (your laptop, for example), while the customer views the notes-free sales presentation on a different monitor, or projected on a larger screen, for example. In this post we are going to focus on how to …

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